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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08757_Field_TCGG T522.txt
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1996-04-10
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not enough to make trees and schemes of knowledge:
For at the heart of the Ramist enterprise is the drive to tie
down words themselves, rather than other
representations, in simple geometrical patterns. Words
are believed to be recalcitrant insofar as they derive from
a world of sound, voices, cries; the Ramist ambition is to
neutralize this connection by processing what is of itself
nonspatial in order to reduce it to space in the starkest
way possible. The spatial processing of sound by means
of the alphabet is not enough. Printed or written words
themselves must be deployed in spatial relationships, and
the resulting schemata thought of as a key to their
meanings. (pp. 89­90)
Confronted with the numerous relationships between